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MEN IN BLACK III (2012) - PREVIEW



 

Men in Black 3 (2012)

Starring:
Will Smith, Tommy Lee Jones, Josh Brolin, Sacha Baron Cohen, Jemaine Clement
Director: Barry Sonnefeld

U.S. Opening Date: May 25, 2012


THEY SAY

Sony's summer of 2012 will get off to a red hot start with an incredible new 3-D adventure for the Men in Black.

We couldn't be more excited that the original filmmaking team responsible for the first two worldwide hits is reuniting for this third installment.

We love where the story is taking Agents Jay and Kay and know this new chapter will deliver a fresh fun twist for fans of the franchise while also introducing the Men in Black to a whole new generation of moviegoers."

WE SAY

2002's Men in Black II was a lackluster, exhausted rehash and there is a reason why a Men in Black 3 wasn’t rushed into production shortly thereafter.

Sony is probably hoping that

(a) short-term nostalgia will make audiences forget just how crap the sequel was (after all, the original Men in Black was released in 1997 – more than a decade ago now!)

(b) that the Will Smith brand will cast its usual box office magic

(c) people will go see it because it is going to be in 3-D

Point (a) is probably the same strategy the company has for Ghostbusters 3 by the way . . .
 

 

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